Thursday, May 30, 2013
Understanding When You Are The Problem
You have bad luck. You keep getting fired, you
never get the good projects, or you have really warped coworkers; or
maybe, just maybe; (it’s not them, it’s you)? Here are 5 ways to tell if you’re
the problem.
You have
had multiple micro-managing bosses.
We all
know that micro-managing bosses exist. But, if you’ve had two or three in
a row, there’s a real possibility that they aren’t so much micro-managers as
they are managers who recognize that you need to be micro-managed. Some
employees don’t know how to get from step A to Step E without a manager
spelling how exactly how to do B, C, and D.
Some
employees are sloppy with their work. Formatting is unprofessional.
Typos. Important questions are left unanswered.
Take a
close look at what kind of things your manager is saying to you. Instead
of bristling under the “micro-managing” make an effort to fix those problems
before your manager appears. You may find that as you are more careful
and thorough in your work, your manager backs off.
You Get
Punished For Behavior Your Coworkers Get Away With
If you
show up for work 15 minutes late, the boss reams you out, but if your coworker
gets in 20 minutes later than you do, no one says anything to her.
Sometimes that’s an example of managers playing favorites, but sometimes it’s
an example that the employee is clueless as to the effects of her actions.
If
your job is to answer phones, or you play a critical role in a group project,
it matters when you show up at the office. If, on the other hand, you
work independently, have few meetings, and consistently get your work done
before the deadline, your manager is less likely to care when you show up.
If
your manager is punishing you for behavior that your coworkers do as well, it’s
highly likely that he’s attacking this behavior because you’re doing something
else wrong, like missing deadlines, holding up other people’s work, or ignoring
customers. Check and see what problems are caused by your mistakes.
Your
Coworkers Never Want to Eat Lunch with You
Yes,
the office can sometimes have “mean girls” who will pick on people and
purposely exclude them. But, if it’s not just the “cool” people that are
not inviting you, but that no one is, and furthermore, when you invite people
to go with you, there is hesitance or the just flat out no, then you might be
the problem.
Do you have a bad sense of
timing? When everyone else is heads
down on a major project, are you the “hey let’s go to lunch”? Person.
Are you a restaurant complainer?
If you’re the type that sends your
meal back three times because something is wrong with it, other people don’t
want to go out with you.
Do you “order expensive” and
then split the check evenly? Do you order
steak, wine and dessert while your coworkers order sandwiches and soda and then
you say, “Hey, let’s just divide the bill evenly. It’s easier.” Yes, it’s
easier to exclude you for your tacky behavior.
Are you a whiner? Yes, misery loves company and coworkers frequently
complain to each other at work, but the topics are generally limited to topics
of shared misery–the bad boss, the crazy deadlines, etc. If you’re
talking about your loser boyfriend/girlfriend (dump him/her, or get over it,
sweetheart), your crushing debt in the same breath as you brag about your new
motorcycle, or tell your gruesome childbirth stories to your not similarly
enthralled coworkers, then you’re the problem here.
Are you a bit gross? Do you chew with your mouth open? Forget to use
your napkin? Pack lunches that are excessively smelly?
You Had
Multiple Run Ins With Different Racists/Sexists/Ageists
We all
know that these people exist, but it’s not ever-present. If you’re
constantly encountering people who are treating you poorly because of your
race, gender, age, or other characteristic, it may well be that you’re
perceiving something that isn’t there.
Sometimes
people are jerks. Sometimes you’re getting “picked on” because you’re a
low performer. Sometimes people mean no offense when they say things.
It’s a
better idea to assume that people aren’t being racist/sexist/whatever, but are
rather acting in good faith. Try to assume this going into your
relationships with other people. If your manager corrects you, honestly
evaluate if you need correcting before jumping to the conclusion that you’re
being singled out because you’re not 24 and beautiful.
If
someone says something that you find offensive, gently correct him or
her. Don’t assume that because you think the statement is racist that the
speaker thinks it’s racist.
If
your boss or coworker truly is an “…” giving them the benefit of the doubt
won’t cause you any harm and it will become obvious later on that they are the
true problem.
Everyone
You Work With Is Really Stupid
Your
boss is an idiot. His boss is an idiot. Your coworkers are dumb as
rocks. And, we won’t even talk about the completely incompetent HR
department.
Now,
there’s a really good chance that you’ll work with one or two people who are
dumber than a box of hair. But, if everyone is, you may need to
rethink your definition of stupid. Are you defining these people as
incompetent because they disagree with you? It may well be that they just
disagree with you.
Are
you defining them as not so bright because they don’t understand what you are
saying? Is it possible that you are not a good communicator? Is it
possible that you don’t understand what they are saying, and not the
other way around?
Whenever there is a problem
at work, you need to look at the possibility that the world isn’t out to get
you–that you just may be the person who needs to change!
Thursday, May 23, 2013
The Right Marketing Plan
A marketing plan should
be a written document, not scratching on a cocktail napkin or recalled from
memory. To take your business to the next level requires preparing a written
marketing action plan every quarter.
Without a 90-day marketing GPS to guide you
to your destination, treacherous roadblocks and time-consuming detours can keep
you from reaching your goals. Even if you are a one-person sales department,
you should know where your leads are coming from.
Try not to look at planning as an
obligatory to-do, but as a way to solve tangible problems like generating
awareness and improving credibility. Think of it as a way to solve lead
generation problems before they arise. Here are some checklist steps to guide
you:
1. Attack strategy
quarterly. Begin developing a strategy-driven marketing
action plan every 90 days. Marketing plays a vital role in successful business
ventures, yet many sales people often overlook its systematic implementation.
Put down on paper how you are going to do three things:
-- Generate leads for
the sales team
-- Build awareness of
what your company sells
-- Enhance the
credibility of the organization
2. Think strategic
first. Too many individuals believe that the tactical
plan -- the newsletters, press kits, trade shows, banners, 800-numbers, display
advertisements, logos and giveaways -- comes before the strategic plan. Those
promotional, publicity and advertising tactics (and there are hundreds to
choose from) should be contained within a well-orchestrated marketing action
plan. But first create your strategic messages that will generate leads, build
awareness and enhance credibility.
3. Update what's
happening now. The situation analysis introduces the
company and includes:
-- A brief overview of
the product or service
-- A brief overview of
the personnel involved
-- A past history of
the company
-- Its present
performance
-- Financial
information, if appropriate
4. Profile away. Profiling is a bad word these days, but it works here. The product or
service profile provides information regarding the specific items you intend to
market. By addressing the following categories, a profile emerges. They
include:
-- Position Statement:
The niche the product or service is intended to occupy
-- Description: The
product or service described in detail
-- Pricing: The
methods used to establish pricing. Questions such as, "Will discounts be
offered?" are asked
-- Market maturity:
The overall market maturity is addressed
--
Quality/Reliability: What level of quality is being portrayed? What's the
relation to price?
-- New market
potential: The potential size of the market is assessed
-- Delivery of
service: An explanation of the service delivery mechanism is given
-- Packaging: Includes
overall presentation of the product or service and its delivery
-- Image: The
impression customers receive from employees, facility, furnishings, stationary,
etc.
5. Make the first the
last. The executive summary consists of a one-page,
top-level summary of the entire plan. It's placed at the front of the document,
but it's the last thing you'll write. Its purpose is to convey the gist of the
plan to stakeholders, investors and anyone else who needs to know these facts
in a hurry:
-- The scope of the
plan in an outlined paragraph
-- The product or
service being marketed
-- For whom the plan
is being prepared
-- The time period the
plan covers
-- The geographic area
where the implementation occurs
-- The strategic
messages and the tactics to get them to the target markets
If you manage to write
two or three paragraphs for each of the topics, you'll end up with plenty. But
no more than 10 pages, please. From there, you can refine your tactics. More
important, you've taken a big step forward because you've written your strategy
down on paper.
Thursday, May 16, 2013
Exposing the Reality in Business
I
never cease to be amazed at our penchant for self-deception–especially when it
clouds our view of reality in regards to our leadership. A leader I once worked
for often told me. “Don’t ever believe your own press–good or bad. When you
accomplish a few things a crowd may gather & start patting you on the back.
If we’re not careful you can soon lose focus and start believing that you are
indispensable or entitled to special favors–don’t ever believe it! It’s never
really about you; it’s usually about them.
Leaders
today, if they are to be truly trustworthy, should be both honest and
accountable. The successful leader often is able to surround with persons who
learn to help accomplish his/her mission and insulate the leader from distractions.
Sometimes the leader loses touch with reality or for various reasons may begin
to lose his/her way. He needs those around him to help him stay on course and not
lose his bearings. He desperately needs someone to give him honest and accurate
feedback in regards to his actions and their impact upon his team and those he
would try to lead. The problem is that few people save perhaps those who have a
negative motive, would be honest or courageous enough to overcome the
discomfort and even danger that could be needed to confront the leader…especially
if the leader was in their direct chain of command. In some organizations to
tell the leader the truth could be misunderstood. Unfortunately, the
higher a leader raises in an organization the more he is in need of someone to
‘speak the truth in respect’ and the less likely someone will give him honest
and immediate feedback regarding his words and his actions. This kind of open
two-way communication is desperately needed in order to ensure the leader gets
honest feedback and does not yield to the temptation to become careless with
the truth.
So who
will be the leaders accountability team? How can we, if the need arises’ tell
the emperor he has no clothes. How should a leader recognize this pitfall
and break the yoke of insulation surrounding him or her?
The
stock price was falling; the business environment was turbulent. Analysts were
critical. Yesterday's rising star had become today's football. If you've ever
worked in a company going through a rocky time, you will know that the first
thing to vanish is trust. The workforce no longer believes that management
knows what it is doing, that the business plan still makes sense, that their
investment of time will be rewarded. And as trust disintegrates, the company
becomes dysfunctional and failure accelerates.
If you
are a manger under these circumstances, what should you do?
Doug
McCallum led eBay's European business in 2008 after the stock price fell
from a high of $56 to around $10, analysts claimed the company had lost its
ability to innovate and CEO Meg Whitman had stepped down. Earlier this month
speaking to a leadership forum sponsored by Purple Beach, McCallum talked about
how the management team got through the crisis.
It
wasn't, he said, rocket science, but simple things worked. What he and his team
did was this:
--
Weekly videoconference with every employee across the business. It was
important that they had to come together physically for this event. Just being
in the same room helped to build a sense of solidarity.
--
Reiterating the plan and progress. That this was often repetitive was fine: it
signaled that things weren't changing, which also implied they weren't getting
worse.
--
Unscripted Q&A. This was the most important thing the leadership team. By
being willing to take and address unscripted questions while everyone was
watching, the leaders signaled that they were open; that they were hiding
nothing and that they were confident enough to be challenged. Devoid of script,
props, rules, they stood exposed before their employees and rebuilt their
trust.
I was
struck that what McCallum said was pretty obvious and straightforward -- but
needed to be said. That it was not rocket science, of course, why it worked.
I
wonder how many leaders dare emulate their example?
All
too often leadership becomes insulated to what is most important. They become trapped in a bubble,
surrounded by a few that manage what they “should know” and what filter the
input of what is actually going on.
Being informed is critical.
You are in control of the information you consume. When you pass that onto others, you
eventually lose!
It is
true, the larger the organization the more difficult it is to be honestly
informed. You must be subjected to
focus with a critical eye. To
solve any problem, or stand up to any challenge, honest information is critical
to making the next decision.
The
question to you, how honestly informed are you? And; How honest are you in your information?
Thursday, May 9, 2013
Starting Your Own Business?
With
U.S. employers still reluctant to hire, more folks are considering starting a
small business. But what's better, forming a corporation or a trust? Neither
actually. For individuals looking to start small and grow big, I typically
suggest forming a limited liability company, or LLC.
Every
state allows single-member LLCs. To create one, you will need to file the
proper documents with the appropriate state agency and pay filing fees. For
example, in New York you will need to file so-called articles of organization
and obtain a "department of state filing receipt." You'll also need
to advertise the existence of the LLC in a few local business journals and
obtain an affidavit of publication.
But
before you make a decision on a corporate structure, you first need to
understand the legal and tax implications. LLCs shield your personal assets
from the liabilities of the business. This means that if your company sinks
into debt, banks and other lenders cannot seize your personal property. The
only exception is if you signed a personal guarantee on a loan to your
business. So a LLC provides legal protection of your assets in much the same
way as a corporation. But a LLC has more flexibility when it comes to
management and taxes.
When
it comes to taxes and tax reporting, LLCs are simpler than corporations. LLCs
are "conduit entities," which means that they pass through the
taxable income to the owner or members (the individuals who own the LLC). This
means that the LLC itself does not pay taxes. Income from the business is
instead passed down to the company's members. The members report the profits or
losses from the LLC on their personal income tax returns.
For
purposes of tax reporting, a single-member LLC is considered a sole
proprietorship. The tax reporting for individuals who own a single-member LLC
is straightforward. They report the income, expenses and net profit from the
LLC on Schedule C of the Form1040 that they file with the Internal Revenue
Service.
When
there is more than one member of a LLC, it is referred to as a partnership LLC.
These businesses must file partnership tax returns using Form 1065, U.S. Return
of Partnership Income. Since a LLC does not pay income taxes on its own, it
avoids the double taxation that is a problem with corporations. Corporations
pay taxes on their income, and shareholders also pay taxes when the company's
profits are distributed to them in the form of dividends.
Most
states have a registry where you can search to see if the business name you are
considering is available and not in use by another registered company. One
piece of advice: Do not use your surname as a part of the company's name. If
something goes wrong down the road or you want to discontinue the business,
you'll be glad your name isn't on the front door.
Thursday, May 2, 2013
Entrepreneur? (How to gain support for your idea.)
Words used in
different ways seem to have a different response, though they have the same definition. Here is the published definition:
Entrepreneur: a person who organizes and manages
any enterprise, especially a business, usually with considerable initiative and
risk.
It is interesting to
mention that the synonym for entrepreneur is capitalist. But, that is for another discussion.
Whether you are a
start-up entrepreneur launching a new company or a corporate entrepreneur
tasked with creating a new business unit, you can use these practical tips to
obtain greater support and resources. These ideas capture the best practices
that have helped entrepreneurs for start-ups and corporate ventures around the
world, including most high tech innovators since the mid-‘80s, convince
resource providers such as investors, board members, customers and suppliers.
1. Don’t just talk
about your exciting business idea – explain why you’re launching it.
It’s normal: you
want resource providers to support you, so you are eager to tell them what a
great business opportunity you’re working on. But remember: they are actually
evaluating whether to support YOU, not just the new business. Tell them
honestly about the real reasons that lead you to take this potentially risky
path in your career.
2. Highlight the
commitment and sacrifices you’re making for the new business
A major red flag,
especially for investors in new start-up ventures, is to find out that the entrepreneur
is not risking any personal wealth to launch the business. In the corporate
venturing context, a similar concern arises when the “Intrapreneur” (the leader
of a new business unit) demands a generous salary increase and corporate perks
before obtaining any results. These situations reflect unrealistic expectations
regarding an entrepreneur’s commitment and willingness to take professional and
personal risks.
3. Create a
“virtuous cycle” of supporters.
When outsiders
evaluate your new business proposal, they are eager to see that others have
decided to support you, even if it’s just your family and friends. For example,
if a friend has decided to invest in your new venture, be proud and feel free
to mention it to others (with the friend’s permission, of course). It’s easier
to convince people when they see that you’re not lonely in trying to get a new
business started.
4. Prepare your
venture pitch in two versions: one for industry experts, another for everyone
else.
You must have heard
about the importance of crafting a good venture pitch (or an “elevator pitch”)
that will help to rapidly generate excitement about your venture proposal
(typically, in 2 minutes). One of the difficulties in creating a good pitch is
that industry experts expect to hear very specific aspects that differentiate
your business from others in the same field, while others may not be aware of
some basic facts related to the industry (especially if you’re in a specific
technical field). Create different versions of your venture pitch for each of
these audiences in order to maintain their interest throughout your
conversation.
5. Before doing a
formal presentation figure out how to neutralize the skeptics in the audience.
After pitching your
venture several times, it’s likely that a resource provider will invite you to
make a formal presentation about your new business. This is a good sign, and
you must prepare carefully. Many entrepreneurs forget to prepare for a crucial
aspect of the presentation, which is: who in your audience will be likely to
raise many concerns about your project? In some situations, this is relatively
easy to identify in advance. For example, when presenting a new corporate
venture in industrial companies, the financial officers need a lot of
convincing before they’ll authorize any funding. In banks, the risk departments
tend to be the skeptic ones. When presenting a new start-up, investors with the
greatest industry-specific expertise in your field require special attention.
Know your audience and prepare for ways to address their concerns.
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