Thursday, March 28, 2013
Entrepreneur or Leader?
Entrepreneurs and
business leaders each have their place in the business world. It's the
entrepreneur that forges the path and the leader that turns it into a highway.
Even more rare, is the entrepreneurial leader that changes our world. Think
Steve Jobs (Apple), Yvon Chouinard (Patagonia), Herb Kelleher (Southwest Airlines), Bill Gates (Microsoft), Henry Ford (Ford Motor Co.), Sam Walton (Walmart), and dozens of others. Those
entrepreneurs not only changed our lives but changed life, as we know it.
So how do you join the ranks of
entrepreneurial leaders? First, let's look at the difference between leaders
and entrepreneurs. Answer the following questions and see how you stack up.
Remember, there's no right or wrong.
Is it easier for you
to make promises or to keep promises?
Entrepreneurs are
visionaries. They make lots of promises, and by the skin of their teeth and
seat of their pants they keep most of them. Reaching beyond their grasp allows
them to stretch further which often leads to break-through innovation.
Unfortunately, this comes with a cost: Not all promises are kept. Execution
sometimes takes a back seat to innovation. Bright shiny metal objects can lead
to the next powerhouse idea but can also cause today's priorities to drop
faster than the Time's Square ball on New Year's Eve.
Leaders execute. They
keep their promises but they don't do it alone. Here's one of the secrets of
both great entrepreneurs and leaders: They rely upon these three people:
1. The operations
manager or COO to keep the company’s promises
.
2. The financial
person (CFO, bookkeeper, controller, etc) to pay for their promises through
receivable collection, pricing, and financing.
3. The administrative
(executive assistant) to help them keep their personal promises.
Speaking of counting
on other people…
Are you a lone wolf or
a top dog?
Many entrepreneurs
start their businesses, because quite frankly, they don't play well with
others. They get an idea that often bucks the system. The idea becomes a
passion, the passion takes form and, voila! There is a business.
The entrepreneur
typically measures his or her success based on the impact of their ideas.
However, for that
business to continue to grow and stay relevant it takes people - a lot of them.
Customers, vendors, employees, associates, even competitors are people and
require a human connection to manage them.
The leader measures
his or her success based on the quantity and quality of their relationships.
Is creativity in your
nature or something you nurture?
In his latest book
11/22/63, Stephen King
wrote: "Artistic talent is far more common than the talent to nurture
artistic talent. Any parent with a hard hand can crush it, but to nurture it is
much more difficult."
Nurturing talent maybe
more difficult but it is no less important than entrepreneurial talent. Steve
Jobs was a "design maniac" who, even while in the hospital, tried to
redesign his oxygen mask and finger monitor according to Walter Isaacson in his
biography on the man. Such was his passion and creativity.
So here's your final
question: If you inspire, you are a leader. If you are inspired, you are an
entrepreneur. Still not sure, ask the people around you.
I would
love to hear your comments and opinions. Your opinion is always highly regarded
and respected!
Thursday, March 21, 2013
The Property of an Effective Attitude
An
effective attitude is one that makes the best use of available resources – your
time, energy and efforts – and uses them to create positive change. It is
not about trying to do everything and be everything; it’s making the very best
of what you have while enjoying the process of living.
Here
are characteristics regarding effective traits and behaviors of such an attitude:
1. Enjoys and
appreciates the present moment.
Happiness
is an attitude that can only be designed into the present. It’s not a
point in the future or a moment from the past; but sadly, this misconception
hurts the masses. So many young people seem to think that happiness
awaits them in the years ahead, while so many older people believe that their
best moments are behind them.
The
truth is, the greater part of your happiness or misery depends solely upon your
attitude towards any given moment, regardless of the events contained
within. You need much less than you think you need to be happy, and you
usually have a lot more than you think you have. There’s always something
worth smiling about. It’s just a matter of thinking differently.
2. Connects
inner purpose with outer effort.
The
most important thing you can know is what’s most important to you. Your
purpose in life is to find your purpose and give yourself to it. As
Friedrich Nietzsche so profoundly said, “He who has a why to live for can bear
almost any how.” Your purpose is your ‘why.’
You
can accomplish almost anything when what you’re trying to accomplish is what
you care about. Wear yourself out with focused, disciplined work on a
purpose that connects with who you truly are. You have a unique voice and
a unique drive that are longing to be expressed.
3. Accepts and
embraces great challenges.
The
most prolific days of your life won’t likely be easy. It’s not in the
serenity of your comfort zone or the inactivity of a lazy day that drives
greatness. Great demands drive the growth of great virtues.
Contending with great challenges forms the foundation of greatness.
Think
about a day from your past that ended with a sense of satisfaction. It’s
not a day when you lounged around with nothing to do; it’s a day you had more
to do than seemed possible, and you did it. When your mind is challenged
by duties that engage your purpose, then those great virtues, which would
otherwise lay dormant, come to life and help you grow into your greatest self.
4.
Self-disciplined.
Without
discipline, success is impossible, period. Discipline is choosing to do
what you know must be done, as often and as long as required. It’s doing
the thing you have to do whether you like it or not.
Discipline
allows you to control the course of your life. If you do not discipline
yourself, someone else – a parent, teacher, boss, society, etc. – will try to
do so for you. They will choose what they believe is the best method to
instill more self-control in you. But it’s far more advantageous to take
control of your own discipline and your own destiny.
Discipline
opens up a plethora of options and opportunities which otherwise would not be
available to you. With it you can make best possible use of the time and
resources available to you, and employ them to create great value for yourself
and your world. Whatever you set your sights upon, discipline is the
vehicle that will get you there.
5. Remains
positive and focused through failure.
Forget
about failure. Trying alone is a huge success. Regardless of what
you’re trying to do – pay off debt, get in shape, start a business, make a
difference in the world, etc. – you have already achieved something wonderful
simply by putting forth a worthy effort. If things don’t work out as you
had planned, hold your head up high and be proud of the progress you made.
Then make the necessary adjustments and try again.
In the
end, it’s focused resilience that eventually leads you to your desired
result. Once you make the decision to be positive and persist through
your failures, the universe gradually conspires to make your efforts rewarding.
6. Filters and
channels anger effectively.
Being
angry is easy, and by itself anger gets nothing accomplished. But to
funnel your anger into a productive action plan, at the right time, in the
right way, and for the right purpose, that’s how you can put your anger to good
use.
In
other words, you must direct your anger towards specific problems that can be
solved, not people or generalized situations. Look for answers and
resolutions, not excuses and complaints.
7. Willingness
and drive to help others.
The
best antidote to gloom is constructive work. The most curing work is
found in the challenge of helping someone who has less than you do. It is
one of life’s great paradoxes; when you serve others you end up benefiting as
much if not more than those you serve.
If you
feel stuck in your life because you have lost your direction, shift your focus
from your circumstances to the circumstances of those around. “The best
way to find yourself is to lose yourself in the service of others.” Instead
of asking, “What’s wrong with me?” ask, “How can I help you?” Find
someone who could use an extra hand and make an offer they just cannot refuse.
When
your focus shifts from your own confusion and difficulties, to the confusion
and difficulties of others, and you see yourself making a positive difference,
it fills you with a sense of meaning and illuminates the clearer path to a
brighter future and a better world.
Thursday, March 14, 2013
Getting to the point of asking for the order!
Skill
#1: Building the buyer-seller relationship.
Salespeople need to develop a better understanding of the buying process that
customers actually follow; the real decisions they make, and when they are made.
Then salespeople need to match their sales process with the customer's buying
process. When this is done, salespeople begin to walk arm-in-arm with the
customer as they arrive at the best possible solution.
Skill
#2: Planning the sales call. Most
companies today lack a well-defined sales process. Very few have documented the
sales practices that lead to a commitment from customer. As a consequence,
salespeople don't plan sales calls properly. For instance, every call should
end in some kind of commitment from the customer-an agreement to do something
that will move the process forward.
Skill
#3: Asking the right questions. Most
salespeople do not ask the right types of questions, even if they prepare
questions prior to the sales call, which most don't. The impact of poor
questioning skills is enormous. It leads to resistance in the form of stalls
and objections; bad presentations that offer improper solutions, failure to
differentiate from the competition-and missed sales opportunities.
Skill
#4: Business acumen. If you're
going to help your customer become more successful you need to know how
businesses work in general, how your customer's industry works, how your
customer addresses their target market and how your firms offerings can help
them better serve their own customers. Without business skills, you will never
have the credibility needed to sell
Skill
#5: Actively listening. Do not miss important cues and information by talking too much of it and their
products. It's much more important to shut up and let the customer talk. Yes,
you should guide the conversation, but then listen and digest properly. You can learn
so much about what the customer really wants, so that you can position your
offering appropriately.
Skill
#6: Presenting meaningful solutions. Most
salespeople claim that this is the skill they are best at. In fact, we as
managers tend to hire people who have "the gift of gab." In reality,
quality is far more important than quantity when it comes to making
presentations. When salespeople zero in on presenting only specific solutions
to previously agreed-upon needs, they rarely fail.
Skill
#7: Gaining Commitments. If you
really think about it, the only reason to employ salespeople is to gain
customer commitment. Yet, when asked, most salespeople admit that this is their
weakest skill. Research suggests that almost two-thirds of all salespeople fail to
ask for commitment on sales calls. Any effective sales training program must
have a solid solution for this problem.
Skill
#8: Managing Your Emotions. The way a sales pro explains the causes of their successes and failures is vitally
important. Developing a style that sees adversity as temporary and isolated
builds the mental toughness, emotional resilience and patience to bounce back
from setbacks and be proactive when the time is right.
And last: Ask the question; “What do I need to do to walk out of here
with the order?” If no excuse, you
have an order. If there are
reasons, then you know what it will take.
Thursday, March 7, 2013
The Business Expansion Plan
Overview
Small businesses
become big businesses through expansion. In most cases, business expansion
occurs due to an increase in demand, an increase in efficiencies, new
production lines, more diverse or international markets and the need to bring
certain functions, such as logistics or manufacturing, in-house. Planning for
expansion is a strategic exercise, which involves identifying the exact need
for expansion. After this, you can focus on the need and develop more defined
estimates of the time and capital required to implement expansion efforts.
Step 1
Identify exactly, what needs to be expanded?
Expanding for the sake of expanding might lead to increased inefficiencies.
Determine exactly what parts of the business you wish to expand. Producing more
product does not necessarily translate into a broad expansion across the board.
This approach does not take economies of scale into consideration. That is, you
may not need to expand administrative functions and/or move into a larger
building. Perhaps you need only hire more staff and/or purchase additional equipment.
Step 2
Determine the effect
of the expansion on personnel. Consider hiring part-time workers until the need
for full-time work is certain. Also, remember that payroll for increased
personnel should come from the increase in revenue, not outside funding.
Step 3
Develop training
programs for employees. Communicate expansion efforts and goals with employees
through training sessions. Train a few of your best employees and then have
them train others. If purchasing new equipment, have the seller provide training
to staff.
Step 4
Consider expanding through the Internet. Brick and
mortar (traditional building space) costs a great deal more than the cost of
maintaining a website. This is also a great way to reach overseas clients while
extending your hours to 24/7.
Step 5
Purchase or lease additional space only if
necessary. This poses a significant investment and should be analyzed
carefully. Until then, consider efforts to maximize the physical space of your
current location.
Determine new routes and plans for logistics. With
additional customers comes the need to service a broader customer base.
Identify those logistical needs that need to be augmented.
How to
Create a Business Plan for Expansion
Expanding
your business is an exciting proposition. It means it's doing well and ready to
grow to the next level. But often a business needs financial support to
implement expansion ideas. A professional business plan that outlines the
expansion details can earn the money needed to grow the business.
o
Write an executive
summary that outlines the business' history, including its successes and
accomplishments. It should also cover the business' goals, current facilities
and equipment, and employees. Include information on the proposed expansion,
such as a larger facility or new equipment.
o Describe your target
market by demographics, such as age, gender and socioeconomic status. Indicate
your current marketing tactics and how they are implemented. If you'll be
changing your marketing plan with the expansion, outline these changes.
o Provide details about
your competition, including differences and similarities in services, target
market and marketing tactics. Focus on how your business is unique from others
that offer the same type of service or products. Elaborate on how your
expansion will set your business apart from the competition.
o Provide information
about your management team. Give their names, duties to the business and
information about their skills or training as it related to the business. If
you'll be taking on new partners or managers in the expansion, provide details
on the duties and attributes to the business.
o
Outline the daily
operations of the business. Describe the day-to-day activities; such as
providing services and marketing, as well as who is responsible for assuring
these activities are completed. If the daily activities will change with the
proposed expansion, provide information on what will be different.
o
Provide financial
details about the business, including current statements that show expenses and
income, and net worth. Outline the costs related to the expansion as well as
projected profits over the next year.
o
Include an appendix for
supplemental materials that don't fit in the other sections. For example, if
your expansion is adding on to or building a facility, include blueprints of
the proposed project. This section is also used to provide other documents,
such as permits.
o
Create a professional
business plan document to show to bankers and potential investors. Use quality
paper and binding, and make sure it's easy to read and free of errors.
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