Thursday, March 21, 2013
The Property of an Effective Attitude
An
effective attitude is one that makes the best use of available resources – your
time, energy and efforts – and uses them to create positive change. It is
not about trying to do everything and be everything; it’s making the very best
of what you have while enjoying the process of living.
Here
are characteristics regarding effective traits and behaviors of such an attitude:
1. Enjoys and
appreciates the present moment.
Happiness
is an attitude that can only be designed into the present. It’s not a
point in the future or a moment from the past; but sadly, this misconception
hurts the masses. So many young people seem to think that happiness
awaits them in the years ahead, while so many older people believe that their
best moments are behind them.
The
truth is, the greater part of your happiness or misery depends solely upon your
attitude towards any given moment, regardless of the events contained
within. You need much less than you think you need to be happy, and you
usually have a lot more than you think you have. There’s always something
worth smiling about. It’s just a matter of thinking differently.
2. Connects
inner purpose with outer effort.
The
most important thing you can know is what’s most important to you. Your
purpose in life is to find your purpose and give yourself to it. As
Friedrich Nietzsche so profoundly said, “He who has a why to live for can bear
almost any how.” Your purpose is your ‘why.’
You
can accomplish almost anything when what you’re trying to accomplish is what
you care about. Wear yourself out with focused, disciplined work on a
purpose that connects with who you truly are. You have a unique voice and
a unique drive that are longing to be expressed.
3. Accepts and
embraces great challenges.
The
most prolific days of your life won’t likely be easy. It’s not in the
serenity of your comfort zone or the inactivity of a lazy day that drives
greatness. Great demands drive the growth of great virtues.
Contending with great challenges forms the foundation of greatness.
Think
about a day from your past that ended with a sense of satisfaction. It’s
not a day when you lounged around with nothing to do; it’s a day you had more
to do than seemed possible, and you did it. When your mind is challenged
by duties that engage your purpose, then those great virtues, which would
otherwise lay dormant, come to life and help you grow into your greatest self.
4.
Self-disciplined.
Without
discipline, success is impossible, period. Discipline is choosing to do
what you know must be done, as often and as long as required. It’s doing
the thing you have to do whether you like it or not.
Discipline
allows you to control the course of your life. If you do not discipline
yourself, someone else – a parent, teacher, boss, society, etc. – will try to
do so for you. They will choose what they believe is the best method to
instill more self-control in you. But it’s far more advantageous to take
control of your own discipline and your own destiny.
Discipline
opens up a plethora of options and opportunities which otherwise would not be
available to you. With it you can make best possible use of the time and
resources available to you, and employ them to create great value for yourself
and your world. Whatever you set your sights upon, discipline is the
vehicle that will get you there.
5. Remains
positive and focused through failure.
Forget
about failure. Trying alone is a huge success. Regardless of what
you’re trying to do – pay off debt, get in shape, start a business, make a
difference in the world, etc. – you have already achieved something wonderful
simply by putting forth a worthy effort. If things don’t work out as you
had planned, hold your head up high and be proud of the progress you made.
Then make the necessary adjustments and try again.
In the
end, it’s focused resilience that eventually leads you to your desired
result. Once you make the decision to be positive and persist through
your failures, the universe gradually conspires to make your efforts rewarding.
6. Filters and
channels anger effectively.
Being
angry is easy, and by itself anger gets nothing accomplished. But to
funnel your anger into a productive action plan, at the right time, in the
right way, and for the right purpose, that’s how you can put your anger to good
use.
In
other words, you must direct your anger towards specific problems that can be
solved, not people or generalized situations. Look for answers and
resolutions, not excuses and complaints.
7. Willingness
and drive to help others.
The
best antidote to gloom is constructive work. The most curing work is
found in the challenge of helping someone who has less than you do. It is
one of life’s great paradoxes; when you serve others you end up benefiting as
much if not more than those you serve.
If you
feel stuck in your life because you have lost your direction, shift your focus
from your circumstances to the circumstances of those around. “The best
way to find yourself is to lose yourself in the service of others.” Instead
of asking, “What’s wrong with me?” ask, “How can I help you?” Find
someone who could use an extra hand and make an offer they just cannot refuse.
When
your focus shifts from your own confusion and difficulties, to the confusion
and difficulties of others, and you see yourself making a positive difference,
it fills you with a sense of meaning and illuminates the clearer path to a
brighter future and a better world.
Thursday, March 14, 2013
Getting to the point of asking for the order!
Skill
#1: Building the buyer-seller relationship.
Salespeople need to develop a better understanding of the buying process that
customers actually follow; the real decisions they make, and when they are made.
Then salespeople need to match their sales process with the customer's buying
process. When this is done, salespeople begin to walk arm-in-arm with the
customer as they arrive at the best possible solution.
Skill
#2: Planning the sales call. Most
companies today lack a well-defined sales process. Very few have documented the
sales practices that lead to a commitment from customer. As a consequence,
salespeople don't plan sales calls properly. For instance, every call should
end in some kind of commitment from the customer-an agreement to do something
that will move the process forward.
Skill
#3: Asking the right questions. Most
salespeople do not ask the right types of questions, even if they prepare
questions prior to the sales call, which most don't. The impact of poor
questioning skills is enormous. It leads to resistance in the form of stalls
and objections; bad presentations that offer improper solutions, failure to
differentiate from the competition-and missed sales opportunities.
Skill
#4: Business acumen. If you're
going to help your customer become more successful you need to know how
businesses work in general, how your customer's industry works, how your
customer addresses their target market and how your firms offerings can help
them better serve their own customers. Without business skills, you will never
have the credibility needed to sell
Skill
#5: Actively listening. Do not miss important cues and information by talking too much of it and their
products. It's much more important to shut up and let the customer talk. Yes,
you should guide the conversation, but then listen and digest properly. You can learn
so much about what the customer really wants, so that you can position your
offering appropriately.
Skill
#6: Presenting meaningful solutions. Most
salespeople claim that this is the skill they are best at. In fact, we as
managers tend to hire people who have "the gift of gab." In reality,
quality is far more important than quantity when it comes to making
presentations. When salespeople zero in on presenting only specific solutions
to previously agreed-upon needs, they rarely fail.
Skill
#7: Gaining Commitments. If you
really think about it, the only reason to employ salespeople is to gain
customer commitment. Yet, when asked, most salespeople admit that this is their
weakest skill. Research suggests that almost two-thirds of all salespeople fail to
ask for commitment on sales calls. Any effective sales training program must
have a solid solution for this problem.
Skill
#8: Managing Your Emotions. The way a sales pro explains the causes of their successes and failures is vitally
important. Developing a style that sees adversity as temporary and isolated
builds the mental toughness, emotional resilience and patience to bounce back
from setbacks and be proactive when the time is right.
And last: Ask the question; “What do I need to do to walk out of here
with the order?” If no excuse, you
have an order. If there are
reasons, then you know what it will take.
Thursday, March 7, 2013
The Business Expansion Plan
Overview
Small businesses
become big businesses through expansion. In most cases, business expansion
occurs due to an increase in demand, an increase in efficiencies, new
production lines, more diverse or international markets and the need to bring
certain functions, such as logistics or manufacturing, in-house. Planning for
expansion is a strategic exercise, which involves identifying the exact need
for expansion. After this, you can focus on the need and develop more defined
estimates of the time and capital required to implement expansion efforts.
Step 1
Identify exactly, what needs to be expanded?
Expanding for the sake of expanding might lead to increased inefficiencies.
Determine exactly what parts of the business you wish to expand. Producing more
product does not necessarily translate into a broad expansion across the board.
This approach does not take economies of scale into consideration. That is, you
may not need to expand administrative functions and/or move into a larger
building. Perhaps you need only hire more staff and/or purchase additional equipment.
Step 2
Determine the effect
of the expansion on personnel. Consider hiring part-time workers until the need
for full-time work is certain. Also, remember that payroll for increased
personnel should come from the increase in revenue, not outside funding.
Step 3
Develop training
programs for employees. Communicate expansion efforts and goals with employees
through training sessions. Train a few of your best employees and then have
them train others. If purchasing new equipment, have the seller provide training
to staff.
Step 4
Consider expanding through the Internet. Brick and
mortar (traditional building space) costs a great deal more than the cost of
maintaining a website. This is also a great way to reach overseas clients while
extending your hours to 24/7.
Step 5
Purchase or lease additional space only if
necessary. This poses a significant investment and should be analyzed
carefully. Until then, consider efforts to maximize the physical space of your
current location.
Determine new routes and plans for logistics. With
additional customers comes the need to service a broader customer base.
Identify those logistical needs that need to be augmented.
How to
Create a Business Plan for Expansion
Expanding
your business is an exciting proposition. It means it's doing well and ready to
grow to the next level. But often a business needs financial support to
implement expansion ideas. A professional business plan that outlines the
expansion details can earn the money needed to grow the business.
o
Write an executive
summary that outlines the business' history, including its successes and
accomplishments. It should also cover the business' goals, current facilities
and equipment, and employees. Include information on the proposed expansion,
such as a larger facility or new equipment.
o Describe your target
market by demographics, such as age, gender and socioeconomic status. Indicate
your current marketing tactics and how they are implemented. If you'll be
changing your marketing plan with the expansion, outline these changes.
o Provide details about
your competition, including differences and similarities in services, target
market and marketing tactics. Focus on how your business is unique from others
that offer the same type of service or products. Elaborate on how your
expansion will set your business apart from the competition.
o Provide information
about your management team. Give their names, duties to the business and
information about their skills or training as it related to the business. If
you'll be taking on new partners or managers in the expansion, provide details
on the duties and attributes to the business.
o
Outline the daily
operations of the business. Describe the day-to-day activities; such as
providing services and marketing, as well as who is responsible for assuring
these activities are completed. If the daily activities will change with the
proposed expansion, provide information on what will be different.
o
Provide financial
details about the business, including current statements that show expenses and
income, and net worth. Outline the costs related to the expansion as well as
projected profits over the next year.
o
Include an appendix for
supplemental materials that don't fit in the other sections. For example, if
your expansion is adding on to or building a facility, include blueprints of
the proposed project. This section is also used to provide other documents,
such as permits.
o
Create a professional
business plan document to show to bankers and potential investors. Use quality
paper and binding, and make sure it's easy to read and free of errors.
Thursday, February 21, 2013
Living the Life in Sales: Bending A Negative Response into Success
Living the Life in Sales: Bending A
Negative Response into Success
The chances are high that many of my weekly news blogs will be ignored. Some will just not have the time to read, others find my posts comfortably nestled into a recipient's Spam box out of the discomfort that my feelings may be hurt? I have no knowledge of who they are. Usually my feedback is when someone takes the time to acknowledge that they agree or disagree with my post. I am completely comfortable with this.
The
fear of rejection is the bane of success. If rejections scare you, you will avoid
making the difficult calls in life. And once the fear of rejection gets its
insidious claws into you, it gets worse, creating more failure.
To be
really successful (at sales or any other career), you must not just learn to
cope with occasional (and even frequent) rejections. You must also learn to
turn rejection into a goad that drives you towards ultimate success.
Differentiate
between invalid and valid rejection
There
are two types of rejections. A valid rejection is when a person doesn't do what
you want because of something that you can change. Invalid rejections are when
that "failure" took place because of something completely arbitrary
that's outside of your control.
Here is
an example of an invalid rejection:
Suppose
you make a cold call and a prospect hangs up on you. While that's a textbook
definition of "rejection", the truth is that the prospect's reaction
has nothing to do with you. What's
actually happened is that you accidentally broke the prospect's rules. You had
no way of knowing that the prospect was busy and that the prospect thinks it is okay to hang up on unfamiliar callers.
Now,
perhaps if you said something different or called at a different time, you
might have gotten a different reaction, but that's just a fiction that you're
making up in your mind. However, if you had called at a different time, the
prospect might just as easily have added a expletive before hanging up and then
sent a memo directing the company to never buy from you ever again.
There's
no way of knowing. It's not a valid rejection, its just chance.
What's
important here is that the prospect's reaction really didn't have anything to
do you with personally, because anybody else taking the same action at the same
time would have gotten the exact same outcome? You simply took an action that
didn't work.
As
soon as you realize that invalid rejections are just luck, most of so-called
rejections simply become neutral events and the entire concept starts to lose
its sting.
Understand
why you feel rejected.
Why do
you work? Is it, money, recognition, and achievement? Wrong, wrong, and wrong.
All of those reasons are just outward manifestations of your real goal: you
want to feel good about yourself.
For
example, you think that you work because you want money? Incorrect. What you
really want is what the money can buy, and I'm not talking about that new
Ferrari. I'm talking about the feeling that owning a Ferrari would give you.
No
matter what reason you give for being in sales, trace it back, and you'll
eventually get to "it makes me feel good about myself."
Therefore,
rejection "hurts" because there's something about the situation that
makes you feel bad about yourself. To test this theory, imagine the biggest
idiot you've ever known telling you that you're stupid. Do you care? No. The
"rejection" fails to sting because it doesn't assault your sense of
self. Who cares what that fool thinks?
Rejection
starts to sting as the result of three qualitative and highly subjective
factors:
Frequency. Everyone can deal with some rejection, but how much
rejection can you experience before you start taking the negative feedback to
heart? How many times can you contact a qualified prospect and get a negative
response before you begin to take it personally? In other words, getting told a
million times that you're stupid might make you question your intelligence,
even if you didn't particularly respect the people saying it.
Emotional Involvement. How emotionally involved can you become with somebody
before you feel that the other person might know you so well that criticism
hurts? For example, you might be reluctant to close because you're afraid that
your customer might feel "buyer's remorse" and stop liking you -- a
form of rejection. In other words, if you like somebody, you'll tend to feel
pretty bad if that person tells you to go take a hike.
Perceived Importance. As a sales rep, you're likely to feel most comfortable
contacting people who are of a similar (or lower) social class or educational
background. However, you might find yourself avoiding people whom you feel are
more important than yourself, because their rejection of you might seem to
carry more weight or authority.
Understanding
why you feel rejected is the first step to removing the "sting." To
do this, you take a different approach, depending on subjective reason that's
behind you're feeling of being rejected.
Remove
the Sting of Rejection. Your
job is to weaken the ability of the "rejection" situation to make you
feel bad about it.
To make yourself feel less vulnerable in this area, you
must first throw out all the invalid objections (as defined in the first step).
Don't even count them. They're nonsense. If you still feel that you're getting
a lot of rejections, then look at the norms for other professionals at your
level. If you discover that you're in the ballpark for everyone else, there's
no particular reason to feel bad about being rejected. If it turns out that you
are getting valid rejections more frequently than your peers, then you'll need
to figure out what sales skill is missing or broken in your tool kit, and then
work on it. We'll get to that in the last step of this post.
Emotional involvement. The cure for this subjective ailment is to value both
what you're offering AND the relationship. If you truly value both, then there
is absolutely NO reason why you shouldn't want your customers to be your true
friends. If it turns out your friend doesn't want or need your offering, it's
not a rejection of you, but of the need for your offering, because it's not
about you. If it's just a matter that your friend doesn't want or need what
you've got to offer, then you can go ahead and be happy for that friend didn't
buy. That's what your friend wanted and your offering is still good. And you're
doing what's right by your friend.
Perceived importance. The cure for this is simply to believe in you. Here's
the honest truth: if you're offering something that's crucial to the success or
happiness of your customer, you are as important as the biggest VIP on the
planet. Here's another big truth: most VIPs are exceedingly average people
who've stumbled into their success; they are not Gods, Among Men Whose Judgment
Must Be Validated. They're everyday men and women, just like you and me. So get
some perspective. The opinion of some is just not all that big a deal.
The
trick to bulletproofing yourself against rejection is to let people have their
own emotions and beliefs, and then simply use whatever happens as either a
signal to improve your skills (a valid objection) or a signal to exercise your
"so what" mental muscle (an invalid one).
Reframe
rejection into your path to success. In
sales, the number of rejections you get is directly proportional to how
successful you will become. The
people who hit the most home runs are the one who get up to bat the most. As
has been pointed out innumerable times, the person with the major league
baseball record for being struck out is Reggie Jackson, one of the greatest
batters of all time.
Estimate
the number of times you encounter rejection in an average day. (No need to be
entirely accurate). Now calculate your daily average salary/commission. Now
divide the number of rejections per day by your daily salary.
Example:
Number of times you get a valid rejection each
day on average: 5
Your daily salary and commission, on average:
$500
The money you make every time you get
"rejected": $100
Look
at that number carefully. That's how much money goes into your pocket every
time you encounter a rejection. The reasoning is simple. If you're not getting
rejected, you are not selling. So when you do sell, it's because you've been
willing to be rejected. The rejections lead to the sales, so you actually are
paid through the rejection process.
Wednesday, February 13, 2013
The Failure of Supply Side Economics
The Republican Party has long promoted itself as the party of
business. Republicans understand the needs of business, we are told, and if the
country would leave the economy in their hands business would boom. All we need
to do is to give those at the very top of the income distribution – the “job
creators” – more income through tax breaks, and then sit back and wait for the
magic happen. Our investment in the wealthy will produce remarkable economic
growth, and everyone will be better off.
The Bush tax cuts were a
test of these claims about "supply side" economic policies. To justify the tax
cuts the nation was, in effect, given a business prospectus from the Republican
Party. We were promised that cutting taxes on the wealthy would result in much
higher economic growth and broadly shared prosperity. For those who wondered
how we would pay for such a large cut to the government’s revenue stream, the
Republican prospectus had a remarkable claim. The tax cuts wouldn’t cost us
anything. Growth would be so strong that the tax cuts would more than pay for them.
Even those who admitted that the tax cuts might not be fully self-financing
still made strong claims about faster economic growth offsetting much of the
lost revenue from the tax cuts.
The reality, of course, has been quite different. There is no evidence
(none!) that the Bush tax cuts, or any other tax cuts directed at the so-called
job creators, have had a noticeable effect on economic growth. And the promise
of broadly shared prosperity has not been realized. Most of the gains from
economic growth in recent decades have gone to the top of the income
distribution while the inflation-adjusted wages of the working class have been
relatively flat. Furthermore, the tax cuts have not paid for themselves as
promised, and it hasn’t even been close. The Bush tax cuts have already cost us
trillions in revenue, and if they are extended for high income tax payers, they
will cost us roughly another trillion dollars over the next decade.
The failure of Republicans to deliver on their promise that tax cuts
would be mostly self-financing is a large factor in the deterioration in our
long-run fiscal outlook, and it is putting considerable pressure on programs
such as Social Security. In fact, the Bush tax cuts can be thought of as a loan
from the Social Security Trust Fund that was supposed to be paid back with the
revenues from higher economic growth, a loan that is presently in default.
To see this, recall that the government began intentionally collecting
a surplus from the Social Security program beginning in 1983 in order to
prefund the retirement needs of baby boomers. The idea was to run a surplus for
several decades while the baby-boomers were still working to get ready for the
deficit years the system would experience after they retired.
The revenue from Social Security over and above what was needed to
fund payouts reduced the overall government debt and allowed taxes to be lower
than they could have been without these surplus funds. For example, the surplus
that Bush inherited from the Clinton administration was largely due to the
Social Security Trust Fund, and Bush argued it would be better to give this
surplus to the private sector through tax cuts than to leave it in the hands of
the government. But it wasn’t better. The income of the wealthy grew as they
pocketed the tax cuts, but workers experienced stagnant wages, a recession that
hit working class households particularly hard, and intense pressure to cut
important social programs.
Despite their failed promises, the Republican Party is asking that we
extend the tax cuts for the wealthy, and some are even calling for further
reductions in tax rates. However, if the Republican Party is truly the party of
business, then surely it will understand that no responsible financial
institution would continue to invest in a business that failed, meet, or even
come close to the growth and revenue projections that justified the investment
in the first place. The payoffs from tax cuts that were promised during the
Bush years have not been realized, and the failed promises about growth and
revenue have damaged the health, education, and retirement programs the working
class depends upon in our increasingly globalized economy.
A true party of business would end our investment in the false promise
of "supply side" economics. However, a party with a goal of reducing the scale of
programs such as Social Security and Medicare along with delivering tax cuts to
wealthy political backers would use arguments about the economic effects of tax
cuts to disguise its true intentions. Which description fits best? Many
Republicans still claim that tax cuts for the wealthy enhance economic growth
despite the evidence to the contrary, but it’s rare to hear a Republican admit
that the "supply side" policies have failed.
Thursday, February 7, 2013
Business Principles from the Book of Proverbs
Business
Principles from the Book of Proverbs
Republished by Request
What is the best book on business that you have ever read?
If you visit the typical bookstore-at least in the U.S.A. you will find
hundreds of volumes in the business section, each claiming to hold the ultimate
secrets to business success and professional advancement. Some are
biographical; others suggest multiple step "how-to's" of becoming a
great business leader or high-producing salesperson. Some focus on motivation,
trying to convince you that you can do whatever you set your mind to do, while
others offer cute little stories in which they convey basic business truths.
I have read dozens of these books, and I'll agree that in them I have
found many worthwhile insights and principles. However, I don't think that all
the books displayed in the business section can come close to the substance
that is available in what I consider the greatest business book ever
written-the Book of Proverbs by Solomon. In fact, there is more practical
business wisdom presented in one small section of the book of Proverbs than you
can find in any other book, even those written by today's foremost business
leaders.
I love to read
business books. Right now I am rereading King Solomon’s Book of Proverbs: I
love to read the most about business ethics, positive working attitudes, sales,
and management. All this and more
can be found in the Book of Proverbs. The book of Proverbs of Solomon written
between 960 and 922 BC and his thoughts were remarkable and if you read today’s
writers like Tracy, Rohn, and Canfield you will find traces of Solomon in their
writing.
I know what you
are thinking (saying)… Hey I am not a bible reader, nor do I want someone
pushing me to a “churchly” dialogue.
You would be mistaken, however, if you do not investigate the wealth of
information that can be found here for the 21st century
businessperson.
It behooves all of
us in business to seek competent information, wherever the source. You may be surprised just how many
business coaches apply the Proverbs principles.
The Book of Proverbs may be the most practical book ever written for the
modern day businessperson. It was designed to be a success manual.
Proverbs defines success far more broadly than economic success. It
includes economic as one mark of a successful person. But these proverbs make
it clear that economic success apart from wisdom is a snare and a delusion.
The book applies its principles to such areas of life as money, work,
planning, peace, goal setting, self-discipline, and other topics. It covers the
following in detail:
1. The steps to
personal success
2. The standards of
personal success
3. Success indicators
4. Failure indicators
5. The function of
riches
6. The basis of riches
7. The concept of
ownership
8. The nature of
economic causation
9. The marks of an
ethical economy
10. The purposes of
inheritance
Whatever your
persuasion, non-religious or religious, should you not at least investigate a
tested resource that can aid you toward a professional and personal path toward
success?
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